Mimicking the seasons of flowers, Litema blooms with the arrival of spring and wilts with the approach of winter. It ‘’dies’’ with the temporary surface of the mud it adorns. The design cracks as the sun dries the mud, and then the rains come to wash away the ‘dead’ design, making way for new decorative opportunities, new beginnings, new journeys of artistic expressions. This life cycle of Litema symbolizes the design and eco ethos of Ben & Bear – as we create our eco chic fashion bags from materials that have reached the end of their old life, but then as the ‘’rains’’ of creativity come, we sweep away the ‘’dead’’ and create their new life as Ben & Bear sustainable fashion bags. We want the story of transformation, using the old to create the new, to be the cornerstone of Ben & Bear eco bags, and Litema says it all for me.

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Sustainable fashion is a growing sustainability design philosophy and trend. The goal is to create a long term system which can be supported indefinitely in terms of environmentalism and social responsibility. Ben and Bear’s ethical, desirable and very on-trend eco fashion handbags highlights the environmental focus by breathing new life into redundant materials to deliver a style that is utterly original. They also envision supporting community businesses to become sustainable by purchasing their products to create new cultural ranges of Ben and Bear ethical fashion bags.

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